Digital Marketing & Social Media Marketing
Grow real brands with strategy, paid ads, content and analytics across Meta, Google, TikTok and beyond.
- LevelBeginner to Advanced
- DurationMonthly · Ongoing
- FormatOn-Campus · Live Campaigns
- BatchesMorning & evening batches
What this course covers
Every business in Pakistan is now trying to sell online, and most are wasting money because nobody on the team understands targeting, creative or measurement.
This course teaches digital marketing the way an agency runs it: strategy first, then content, then paid campaigns, then measurement. Students plan real campaigns, write real copy, build real ad sets in Meta Ads Manager and Google Ads, and read the results in analytics — including AI tools now used daily for research, copy and creative production.
What you will be able to do
By the end of this course you should be able to do each of the following.
- Build a complete digital marketing strategy for a business
- Define an audience and write copy that actually converts
- Plan and run a monthly social media content calendar
- Set up, target, budget and optimise Meta and Google ad campaigns
- Read analytics and report on what worked and what did not
- Use AI tools to speed up research, copywriting and creative production
- Manage clients or your own brand as a marketing professional
Complete course modules
7 modules covered step by step.
- Understanding the business, product and margin
- Audience research and buyer personas
- Positioning, offer and messaging
- Choosing the right channels and setting a budget
- Hooks, headlines and calls to action
- Writing for Facebook, Instagram, TikTok and LinkedIn
- Content calendars and batch production
- Using AI tools to draft and refine copy quickly
- Setting up and optimising business pages and profiles
- Organic growth, engagement and community management
- Reels, Shorts and short-form content strategy
- Scheduling tools and reporting
- Business Manager, Pixel and event setup
- Campaign objectives and account structure
- Detailed, lookalike and custom audiences
- Creative testing and budget scaling
- Lead generation and messaging campaigns
- Search campaigns, keywords and match types
- Ad copy, extensions and quality score
- Display, YouTube and remarketing campaigns
- Conversion tracking and bidding strategy
- Google Analytics fundamentals
- Reading campaign metrics: CPM, CPC, CTR, CPL and ROAS
- A/B testing creative, audiences and landing pages
- Building a monthly client report
- Packaging your services and pricing them
- Proposals, contracts and onboarding
- Finding local and international clients
- Building an agency or freelance practice
Projects you will actually build
- A full marketing strategy document for a real business
- A 30-day social media content calendar with created posts
- A live Meta ads campaign built, launched and optimised
- A Google Search campaign with conversion tracking
- A client-ready monthly performance report
What you will work with
Who this course is for
- Freelancers targeting marketing clients
- Business and shop owners who want to sell online
- Job seekers aiming for a digital marketing role
- Content creators who want to grow and monetise faster
Requirements
- Basic computer and smartphone skills
- Comfortable reading and writing English
- A small test budget is helpful for live ad practice but not mandatory
Who will teach you
Taught by our qualified teaching staff
Every course at Gul Educators is taught by qualified, experienced teachers — subject specialists for academic tuition, and working practitioners for our IT, marketing and AI courses. You are welcome to visit the institute and meet the teacher before enrolling.
Ask about this teacherTestimonials
Real words from our students and their families.
My son improved so much in Maths and English. The teachers are caring and the fee is very reasonable.
I learned graphic designing and video editing here and started freelancing. Practical and easy to follow classes.
The English language course boosted my confidence for interviews. Friendly environment and supportive staff.
Questions about Digital Marketing & Social Media Marketing
Not necessarily. Campaign building and targeting are practised in the platform, and live spending is optional — a small test budget just makes the learning sharper.
Yes. Content, organic growth and community management are covered alongside Meta and Google paid campaigns.
Yes. AI tools for research, copywriting and creative production are taught as part of the modern workflow.
Still have a question? Message us on WhatsApp or read the full FAQ.